Ossama Haffoud
Art Director & Multidisciplinary Designer
I build visual identities, campaigns, and experience-led design systems for brands, events, and digital platforms — from concept and storytelling to production-ready execution. Based in Riyadh, working across branding, art direction, event experiences, UI/UX, and visual content.
Available for work — Riyadh.
About me.
I’m Ossama, an Art Director and multidisciplinary designer based in Riyadh, Saudi Arabia. My background covers graphic design, branding, UI/UX, visual storytelling, event branding, and production-focused design. I’ve worked across government, culture, entertainment, sports, and corporate projects — often moving between concept development, presentation design, brand systems, production files, and on-site implementation. I’m strongest when a project needs someone who can see the full picture: the idea, the visual language, the client expectation, the team workflow, and the final execution. My approach is simple: make the work look premium, make the system clear, and make the final output possible to produce.
01
Riyadh-based — art direction, branding, and experiential design.
02
Multidisciplinary — brand identity, UI/UX, campaigns, print, presentations, and event branding.
03
Production-minded — design systems built with real implementation, suppliers, and site conditions in mind.
04
Concept to execution — from creative direction and key visuals to final files, approvals, and delivery.
Services.
01.
Art Direction & Creative Campaigns
Creative concepts & campaign direction
Key visual development
Moodboards & visual territories
Presentation storytelling
Look & feel systems
Visual consistency across touchpoints
02.
Brand Identity & Visual Systems
Logo direction
Visual identity systems
Typography & color systems
Brand applications
Brand guidelines
Brand refreshes & rollout direction
03.
Event & Experience Branding
Event visual language
Spatial branding & wayfinding
Stage & venue graphics
Production-ready artwork
BOQ mapping & approval books
On-site branding alignment
04.
Digital & Website Design
Portfolio websites
Landing pages
Framer websites
UI/UX design
Website art direction
Digital brand systems
05.
Presentation & Proposal Design
Pitch decks
Proposal design
Government & corporate presentations
Figma presentation systems
Slide templates
Content hierarchy & storytelling
06.
Visual Content Creation
Social media visuals
Campaign assets
Photo direction
AI-assisted visual exploration
Retouching & image manipulation
Print & digital layouts
Stack.
Figma
Design systems, presentations, UI/UX, and collaborative workflows.
Framer
Portfolio websites, landing pages, and interactive publishing.
Photoshop
Key visuals, image manipulation, retouching, and cinematic compositions.
Illustrator
Logos, icons, vector systems, and brand assets.
Presentation Systems
Proposal decks, reports, manuals, and structured documents.
AI Visual Tools
Concept exploration, moodboards, visual directions, and asset generation.
3D / Spatial Thinking
Stage concepts, environmental branding, and spatial visual direction.
Experience.
Art Director / Senior Graphic Designer
BONAFIDE — Riyadh
Current
Leading design work across branding, campaigns, proposals, and event experiences. The role often expands beyond visual design into art direction, creative structuring, production alignment, supplier coordination, and on-site implementation. I work closely with project teams to translate briefs into strong visual systems, then carry those systems across decks, prints, venue branding, digital assets, and final production files.
Branding Manager
Saudi Cup 2026
Project Role
Managed the branding workflow for a major sports and entertainment event — connecting design, approval, BOQ mapping, production, and site installation. The role included coordinating between agency, production, client-side feedback, internal teams, and on-ground priorities to make sure the visual direction was not only approved, but correctly executed on site.
Multidisciplinary Designer
Branding / UI / Campaigns / Content
Ongoing
Worked across brand identities, digital platforms, campaign visuals, social media, presentation design, and visual content creation for both private and government-related projects. This multidisciplinary foundation lets me move fast, understand different creative needs, and build systems that work across multiple formats.
Selected Projects.
What I bring.
I bridge concept and execution.
“I don’t stop at making the idea look good. I think about how it will be presented, approved, produced, installed, and experienced.”
I organize visual chaos.
“I turn scattered content, unclear briefs, and fast-moving feedback into clear visual systems and structured outputs.”
I design with production in mind.
“My files, systems, and layouts are built for real-world use — from screen to print to physical environments.”
I understand premium presentation.
“Whether it’s a proposal, a brand identity, a campaign, or an event — I focus on making the work feel polished, intentional, and worth trusting.”
