Diriyah Global Seminar
"Sustaining Civilizations: Oases and the Continuity of Heritage" — concept and proposal design for a flagship heritage gathering in Diriyah.
Year
2025
Scope
Concept · Proposal design · Visualization
Client
Diriyah · DGDA
Duration
5 weeks
Let’s build something clear, premium, and ready to exist beyond the screen.
Art Direction · Branding · Digital · Experience Design.
© 2026 Ossama Haffoud · All rights reserved
Designed and built by
Ossama Haffoud
Ossama Haffoud
The Diriyah Global Seminar convenes academics, policymakers, and cultural leaders around one theme: how oases sustained civilizations, and how that heritage continues today.
What I delivered
The complete proposal — strategic summary, creative response and rationale, program overview, precedential analytics, and master plan visualization — built on "The Living Root" concept.
Scope
A restrained Najdi palette of deep greens and desert tones: quiet, grounded, premium — the poetry of the concept plus the operational proof it can be delivered.