Safra
Arabic-first travel booking platform — full UI/UX design across web and mobile, from destination discovery to checkout.
Year
2024
Scope
UI/UX · Web & mobile design
Client
Safra Travel
Duration
3 months
Let’s build something clear, premium, and ready to exist beyond the screen.
Art Direction · Branding · Digital · Experience Design.
© 2026 Ossama Haffoud · All rights reserved
Designed and built by
Ossama Haffoud
Ossama Haffoud
Safra set out to make travel booking feel effortless for Arabic-speaking users — a market where most booking experiences are translated afterthoughts rather than designed-for-Arabic products.
What I delivered
The full experience — web landing, mobile app screens, destination pages, package listings, booking summary, and passenger detail flows — with a fresh teal-led palette and photography-forward layouts.
Scope
RTL-first design built natively for Arabic: typography, hierarchy, imagery, and flows that respect how Arabic-speaking users actually read and book.