Rally Saudi Arabia 2025

Opening & closing ceremonies and fanzone creative proposal for the WRC's landmark arrival in Saudi Arabia — concept, key visuals, and full deck design.

Year

2025

Scope

Creative direction · Key visuals · Proposal

Client

Bonafide × Done+Dusted

Duration

6 weeks

Let’s build something clear, premium, and ready to exist beyond the screen.

Art Direction · Branding · Digital · Experience Design.


The World Rally Championship's arrival in Saudi Arabia demanded ceremonies and a fanzone worthy of a global motorsport moment.

What I delivered

The full proposal: executive overview, creative key values built on TRUST · YOUR · TIME, the Full Circle key graphic, thematic taglines, accreditation strategy, and event summaries — one cinematic, high-energy visual language.

Scope

A deck that feels like the event: gritty textures, blazing color, sticker-culture graphics, and a structure that walks stakeholders from ambition to execution.