Elteqa · Conexão
Saudi-Brazilian Arts Encounter — full event branding applications, stakeholder presentations, and an interactive venue map for a landmark cultural exchange.
Year
2024
Scope
Event identity · Interactive map · Presentations
Client
Elteqa · Ministry of Culture
Duration
2 months
Let’s build something clear, premium, and ready to exist beyond the screen.
Art Direction · Branding · Digital · Experience Design.
© 2026 Ossama Haffoud · All rights reserved
Designed and built by
Ossama Haffoud
Ossama Haffoud
The second edition of Elteqa took place in Riyadh under the theme "Saudi-Brazilian Arts Encounter" — bringing traditional Saudi arts and Brazilian culture together on one stage, under the patronage of Prince Badr bin Farhan Al Saud.
What I delivered
Branding elements applied across all event materials, proposals and presentations for stakeholders, and a user-friendly interactive map guiding thousands of attendees through the venue.
Scope
An identity that held Sadu weaving patterns and Brazilian color energy in one coherent visual language — from stage backdrops to badges.