Saudi Summer — Traha
Four-month national tourism campaign for the Saudi Tourism Authority — offline advertising, stadium activations, and social content across 7 destinations.
Year
2024
Scope
Campaign · OOH · Stadium activation
Client
Saudi Tourism Authority
Duration
4 months
Let’s build something clear, premium, and ready to exist beyond the screen.
Art Direction · Branding · Digital · Experience Design.
© 2026 Ossama Haffoud · All rights reserved
Designed and built by
Ossama Haffoud
Ossama Haffoud
The Saudi Tourism Authority launched Saudi Summer 2024 under the slogan "Traha" — four months, 7 destinations, more than 550 tourism products and 150 special offers.
What I delivered
Offline ad designs — posters, billboards, and print — promotional designs for the Al-Hilal vs Al-Nassr match including on-pitch branding seen by millions, and social media content across the campaign.
Scope
Advertising that stops people on highways, in stadiums, and on their phones — all speaking the same visual language, all delivered on live-event timelines.